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Ram Trucks in SI Swimsuit Sponsorship
Ram trucks is once again sponsoring the Sports Illustrated Swimsuit Edition for 2013 [example video at SI.com]. Demographically speaking it might seem to be a logical tie-in. The use of pre-roll...
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The Amazing Marketing of the Oscars
Pretty Good Marketing Efforts Was the 2013 Oscar marketing good? Well, viewership was up, and 40.3 million viewers tuned in to watch the 85th annual ceremony honoring some of Hollywood’s best...
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Harlem Shake and Viral Marketing
Capitalizing on a Trend Well, the trend is pretty much passe at this point. But what can an analysis if the “Harlem Shake” mania do for your marketing plan? Creating a viral craze would seemingly be...
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Chase for the Charms
Saatchi & Saatchi New York trailer for St. Patrick’s Day The 49 year-old Leprechaun just got real. After decades of watching Lucky the leprechaun get chased by cartoon kids in the commercials, the...
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Star Trek Into Darkness Official International Trailer
Movie Marketing How does a worldwide entertainment mega-franchise market itself to the next generation? Paramount has released a new international trailer for Star Trek: Into Darkness, focusing on...
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Television and the Yellow Pages
TV is not the Phone Book What’s the difference between the yellow pages and television? There was an old adage in advertising, back when the Yellow Pages was a relevant advertising medium: Folks...
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BGH Smart TV Commercials
Press Release For Immediate Release Date: 10 July 2013 Classic characters from The Matrix, Pretty Woman and Karate Kid are the inspiration for Del Campo Saatchi & Saatchi’s witty new ‘Emails’...
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Seven Dirty Words… You Can’t Say on TV? In 2013?
Inappropriate for Some Audiences 7 words that can’t be said in mass media? How quaint a concept is that? Robin Thicke has caused a controversy with his latest video. Try watching it on YouTube &...
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Virgin America Airline Safety Dance Video
So you think you can dance? Virgin America’s new safety video is all the rage among hip flyers. Directed by Jon Chu, it takes those cheesy airline safety demonstrations to a whole new level of...
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Seinfeld Roasts Advertising
Jerry Seinfeld Given Honorary CLIO Who better than the creator of a “show about nothing” to receive an honorary ad award? …Seriously, funny acceptance speech. Read more about the 2014 CLIO Awards:...
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